Our Approach

Sports has become an important component of our lifestyle and millions of people across the globe are passionate about different types of sports. Besides just entertainment, sports is also important for both economy and health, and there is no doubt that it has played an important role in making the world what it is today. Most people develop their interests for particular sports while at school and to become a repertoire one needs professional and good coaching services. At Believe and Achieve Sports, we take the hard work out of providing high-end PE and sports coaching services to primary schools in the Midlands.

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Our Story

The credibility of our company is greatly attributed to our huge commitment at providing the best available coaching services to our clients. To guarantee this, we have set a high quality standard through which all our services have to meet before delivering them to our clients. Our good background and experience in the industry makes us better placed at offering ideal coaching services. Moreover we have a host of hugely talented and professional sports coaches who strive to ensure that our clients receive the best services.



What makes us unique at Believe and Achieve sports is that we specialise in working with urban area schools. These schools have a high percentage of blacks and ethnic minority students. Coming from an Afro- Caribbean background, I did not have many positive role models that represented my background. I have also worked in many urban area schools and realised that this situation is similar to many children. I was therefore motivated to start this company and to help the younger generation and my community by giving them positive role models.


Why Us?

We are professional, flexible and adaptable to the school environment. We offer mentoring services and provide all planning and assessments. We are also very dynamic and as trends change we also strive to find more innovative ways to offer better coaching services.