Elite Athlete Programme

At Believe and Achieve Sports, we are extremely passionate about inspiring the younger generations to get involved in sport and physical activity. We believe that this  ultimately enables children and young people to hone in on all the vital skills sport provides in order to maximize their full potential as an individual, whilst encouraging a lifelong enjoyment of physical activity and sport.

What Is The Elite Athlete Programme?

The Elite Athlete Programme is a concept that brings professional athletes into schools with the purpose of motivating the youth and inspiring the future generation of champions.

We offer unique opportunities for young people aged between 4 to 16 to get an insight of the highs and lows of an athletes journey, incorporating the message of hard work, dedication, ambition and resilience can lead to great success.

By working with professional athletes who are willing to talk about their sporting story, schools can benefit from these partnerships and create a learning environment for students where they are working with inspirational role models.

Who's Involved

Ashleigh Jones- Para Dressage

Our Operations Manager, Ashleigh Jones has a clear understanding of the positive impact sport can have in every aspect of life, after being born with a form of Cerebral Palsy called right sided hemiplegia, affecting the whole of the right side of her body with limited function and feeling as well as having effects from the neurological impairment caused by the disability too.

Fast forward to present day, and Ashleigh has had the privilege of competing at an international level in Equestrian since the age of 12, and after being a previous member of Team GB, Ashleigh is now on the quest to put everything she has gained from her sport into teaching children and young people that anything is possible with hard work, determination and resilience through delivering special school assemblies about her sporting story.


Serena Clarke- Football

Our youngest Sports Coach, Serena Clarke is a prime example of how hard work and dedication reaps success. Serena started playing football for her local Grassroots Team at the age of 5

4 years later, Serena was then talent spotted and selected to play for Nottingham Forest Academy, and hasn’t looked back since. Throughout the 15 years of her football career so far, Serena has represented numerous academies such as; Derby County, Birmingham City and her longest standing academy, Leicester City.

When Serena was selected to play for Leicester City, she spent most of her first season with the reserves team, but she made her  first football appearance on the first team at the young age of 16.

During Serena’s second season at Leicester, she was named the reserve captain and later went on to be selected onto the first team squad on a number of occasions. Shortly after, Serena was then talent spotted once again and was signed to play for Sheffield FC. Serena is now competing in the women’s National Premier League with the club with a promising season ahead.

At the age of 20, still early on in her sporting career, one of Serena’s greatest achievements to date was being lucky enough to represent England Colleges a National Camp as well as playing fixtures in 2018. Serena’s dream is to play football at an international level one day, but in the meantime, she’s set on giving back what her sport has given her in the local community, sending out the message ‘if you believe it, you can achieve it’.

Terry Fowler- Athletics

Terry Fowler is the most experienced coach we have on the team, with 20 years of experience in sports coaching, Terry has put everything he has gained from his own sporting achievements into teaching the younger generations about the importance to participate in physical activity and sport, as well as fundamentally encouraging them to enjoy it.

Prior to becoming a Level 3 England Athletics Coach, Terry has obtained various medals at county and regional level in the; 100m, 400m, 1500m and 3000m Long Jump, and has also coached a number of male and female triathletes and Team GB Mountain Runners who have also acquired various sporting achievements themselves.

Terry is currently coaching four up and coming England runners who compete at an international level, as well as a Duathlon athlete who is representing Team GB in the European and World Duathlon Championships this year.

With a coaching approach to the assemblies he delivers, Terry has the ability to engage pupils and teach them it’s only the fundamental like skills such as; hard work ethic, consistency, ambition and dedication is the only way to be successful and get results, no matter how much talent you have.

To find out more about the school assemblies we can deliver to your school, call Ashleigh directly on 07543 803 035, or email ashleigh@believeandachievesports.com or complete the form below.